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Senior Performance Marketing Manager (m/f/x)

Permanent employee, Full-time · Berlin

Your daily business

As Senior Performance Marketing Manager you will be our expert on all paid acquisition tactics.
In this role, you manage and optimise performance budgets, drive cross-functional projects, create and implement campaigns across different paid channels, and constantly experiment with new messages, assets, channels, and audiences.

Your responsibilities:

  • Create, manage, and execute multiple campaigns across paid online marketing channels (Google Ads, Facebook/Instagram, TikTok, Google Display Network, Taboola, and etc.)

  • You develop, implement and execute multi-channel awareness and user acquisition strategies to drive growth while adhering to CACand ROI  targets

  • You constantly optimize and expand performance campaigns

  • You implement pixels, set up campaign tracking and implement goals using Google Analytics

  • You track and report the performance across all channels and your KPIs and carry out analyses to explain developments and recommend optimization strategies

  • You carry out budget planning and create success projections

  • You continuously monitor the market, competition and trends and identify new fitting traffic generation opportunities and performance improvement measures

  • You collaborate with different stakeholders to set up campaigns run projects that will improve the campaigns’ performance

Skills & Requirements
  • You have 3 years of proven experience in executing and managing online paid media campaigns

  • You have exceptional analytical skills and ability to use data to drive campaign insights/optimize program performance

  • You have proficient knowledge of Facebook, Google Adwords/Bing, Google Display and Analytics mechanics (ie. targeting, building audiences, bidding, optimizations, etc.)

  • You have good knowledge in third party analytics platforms and attribution technology (experience with tracking tools, such as Google Tag Manager is a plus)

  • You love start-ups and show interest in new trends within the global education industry 

  • You have excellent English skills. German is a strong plus

Your benefits

Apart from an incredible Team, interesting Positions, potential to grow and to shape, a great mission and the culture, there are several reasons why charly is a great place to work.

  • Space for development: Varied and challenging activities with plenty of room for creative participation. We also offer regular training to ensure a steep career trajectory.

  • Work Life Balance: This is not just a buzzword for us. To ensure that our employees get the right balance, we’re having a 4-days-week every other week.

  • Home Office: At the moment, we are working on a generous Home Office Guideline together with our team to create a work environment that serves our team best.

  • Startup Feeling: We are a strong and dynamic team ensuring to celebrate the wins. Regular team lunches and team events are part of our culture.

  • Nice to have: Free Club Mate, a 24/7 coffee flat rate and of course fresh organic fruit for your healthy dose of Vitamin C.

About us

charly (PlusPeter GmbH)  is a dynamic media and EdTech startup based in Berlin. This year we launched Study Together - a virtual study space aimed at creating a world where everybody enjoys learning. Our MVP grew over 1000% from Jan 2021 until now - and today more than 250K students are a part of our global community. With this proof of concept we are now developing our own product and we are searching for experts who can help us to craft a unique user experience.

Do you want to be part of this exciting new project?
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