Your daily business
As Senior Performance Marketing Manager you will be our expert on all paid acquisition tactics.
In this role, you manage and optimise performance budgets, drive cross-functional projects, create and implement campaigns across different paid channels, and constantly experiment with new messages, assets, channels, and audiences.
Create, manage, and execute multiple campaigns across paid online marketing channels (Google Ads, Facebook/Instagram, TikTok, Google Display Network, Taboola, and etc.)
You develop, implement and execute multi-channel awareness and user acquisition strategies to drive growth while adhering to CACand ROI targets
You constantly optimize and expand performance campaigns
You implement pixels, set up campaign tracking and implement goals using Google Analytics
You track and report the performance across all channels and your KPIs and carry out analyses to explain developments and recommend optimization strategies
You carry out budget planning and create success projections
You continuously monitor the market, competition and trends and identify new fitting traffic generation opportunities and performance improvement measures
You collaborate with different stakeholders to set up campaigns run projects that will improve the campaigns’ performance
Apart from an incredible Team, interesting Positions, potential to grow and to shape, a great mission and the culture, there are several reasons why charly is a great place to work.
Space for development: Varied and challenging activities with plenty of room for creative participation. We also offer regular training to ensure a steep career trajectory.
Work Life Balance: This is not just a buzzword for us. To ensure that our employees get the right balance, we’re having a 4-days-week every other week.
Home Office: At the moment, we are working on a generous Home Office Guideline together with our team to create a work environment that serves our team best.
Startup Feeling: We are a strong and dynamic team ensuring to celebrate the wins. Regular team lunches and team events are part of our culture.
Nice to have: Free Club Mate, a 24/7 coffee flat rate and of course fresh organic fruit for your healthy dose of Vitamin C.
charly (PlusPeter GmbH) is a dynamic media and EdTech startup based in Berlin. This year we launched Study Together - a virtual study space aimed at creating a world where everybody enjoys learning. Our MVP grew over 1000% from Jan 2021 until now - and today more than 250K students are a part of our global community. With this proof of concept we are now developing our own product and we are searching for experts who can help us to craft a unique user experience.
Do you want to be part of this exciting new project?